BIC “Make Mistakes, Stay Human”

Advertising campaign

Advertising campaign

2026

“Make Mistakes, Stay Human” is a BIC campaign celebrating human imperfection in a world increasingly shaped by AI. Through handwritten messages filled with imperfections, the campaign encourages people to embrace their imperfections rather than strive for perfection. A public installation invites people to write down their biggest mistakes, which are then showcased through the campaign.

©2026 ferdi riwo

"work finding shape as i do"

©2026 ferdi riwo

"work finding shape as i do"

©2026 ferdi riwo

"work finding shape as i do"